Marketing Program Manager at Color

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! In 2024, Color established a full-service program that integrates clinical assessment and management across diagnosis, active treatment, and survivorship. This oncologist-led model is designed to provide faster access to care and direct clinical support throughout the patient journey. We are adding a Marketing Program Manager to the team to help us elevate the business. We are looking for a high-performing individual who thrives in a builder environment and continually looks for ways to drive growth. In this role, you will support market awareness, education, and adoption, as well as customer marketing and sales initiatives for health plans, partnerships, and new channels. You will execute a variety of activities including demand generation campaigns and playbooks, collateral development, event planning and support, and sales content creation, all aimed at demonstrating how Color can meaningfully improve health outcomes for diverse populations. How You'll Contribute • Partner closely within marketing organization and cross-functional partners to build and execute playbooks that plan, execute and launch marketing campaigns and extract value from each opportunity - be they strategic conferences, regional events, membership organizations, and channel and industry partners • Partner with cross-functional stakeholders to understand program needs; plan and implement cross-channel digital and physical marketing strategies for health plan partners, consultant partners and customer communication • Continually test and learn from lead generation efforts to optimize marketing programs with data-driven decisions • Communicate program recommendations and results to key stakeholders, including executive leadership • Stay ahead of trends in demand generation and account-based marketing, applying insights to shape innovative, high-impact marketing programs Our Ideal Candidate Will Have • Bachelor’s degree in marketing, business, communications or related-field • 6-8 years experience working in B2B marketing; some or all within a healthcare, health tech, or health-adjacent organization • Experience with health plan marketing (to/with) • Experience in marketing to employer benefit arena (employer and consultant ecosystem) • Experience planning and launching successful enterprise B2B marketing programs, including one-to-one, one-to-few, and and one-to-many campaigns • Excellent verbal and written communication skills • Strong planning and project management skills • The ability to be data-driven and assess the impact of all marketing activities • The ability to follow-through with attention to detail • Proven success working in a fast-paced, collaborative environment with the ability to pivot and problem solve • Proven ability to build relationships with several cross-functional stakeholders, including Marketing, Sales, Revenue Operations, and Customer Success • Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth • Proficiency in creating landing pages, executing email campaigns, and utilizing Marketo What We Offer • 💰 Competitive salary • ✨ Comprehensive medical, dental, vision, life, and disability benefits • 📈 401k match • 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend • 🏝 Generous vacation policy, paid holidays and company-wide recharge days • 🍼 Equal paid parental leave for birthing and non-birthing parents • Free cancer screening and prevention resources for employees and their adult dependents Base Salary Range: $100,000-130,000 The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.